South Shore Pools & Luxury Outdoors
Experience Living
Beyond Luxury
Build the Pool You've Always Wanted
The Case for Custom
5 Reasons to Build a
Custom Pool
01
Boosts Property Value
A quality inground pool can recover 50–75% of its cost in resale value — making it one of the smartest investments you can make in your home.
02
Your Own Private Oasis
Skip the crowded public pools and beaches. Step outside and swim, relax, and unwind in the privacy of your own backyard — anytime you want.
03
Promotes Health & Wellness
Swimming is one of the best full-body, low-impact workouts available. Reduce stress, improve cardio, and build strength — right in your backyard.
04
Elevates Entertainment
From poolside barbecues to birthday parties and evening gatherings, a custom pool transforms your home into the ultimate destination for friends and family.
05
Expands Outdoor Living
Turn your backyard into a full resort experience. A pool is the centerpiece that unlocks patios, outdoor kitchens, fire pits, and sun shelves — maximizing every square foot.
Attention: South Shore Residents
5 Reasons to Choose
South Shore Pools
We're not your cheapest option. We're the one you'll be glad you went with in 5 years.
Local Expertise You Can Trust
We know the South Shore's soil, water tables, permitting quirks, and weather patterns better than any out-of-town company ever could. We live here too.
True Custom Luxury Design
Vanishing edges, integrated spas, fire features, outdoor kitchens, smart automation — we specialize in high-end, fully customized masterpieces, not cookie-cutter kits.
In-House Teams, No Runaround
From excavation and steel to plumbing, tile, and landscaping — our own certified crews handle every phase. That means quality control, faster timelines, and zero finger-pointing.
Proven Track Record
Years of five-star reviews, repeat clients, and award-winning projects across the South Shore. We consistently deliver magazine-worthy results that exceed expectations.
Full Warranty on Labor & Materials
Every new pool build and remodel comes with a comprehensive warranty covering both labor and materials. We also offer optional ongoing maintenance plans to protect your investment long-term — because our relationship doesn't end at the ribbon-cutting.
Ready to experience the difference?
5-Star Reviews — Apollo Beach, Ruskin & South Shore FL
What Our Clients Say
73+ verified 5-star Google reviews from real South Shore Tampa Bay homeowners. See why we're the most trusted pool builder in the area.
"Above and Beyond"
"We had an outdated pool that had suffered both from poor past renovations and significant hurricane damage. Southshore Pools came highly recommended and they absolutely lived up to the hype. From the initial demo to the final touches, their team did an amazing job. Nothing about our project was easy or straightforward, but they handled every challenge with professionalism and care. They even went above and beyond by helping us install new lighting and SMART automation for our pool and spa controls. The transformation was truly spectacular."
Russell L'HommeDieu
Verified Google Review — South Shore Pools & Luxury Outdoors
Custom Pool Portfolio — Apollo Beach & Ruskin FL
Prestige in Outdoor Luxury
Every pool is custom-designed and built in-house. No subcontractors. No shortcuts.
Completed Projects — South Shore Tampa Bay FL
Our Latest Custom Pool & Outdoor Living Builds
Real projects. Real homeowners. Every pool custom-designed and built in-house by Joey Sorrells and our licensed South Shore crew.
Ready to Begin?
Stop Dreaming,
Start Building
Contact us today to schedule your complimentary on-site design consultation. Serving Apollo Beach, Ruskin, Sun City Center, and the entire South Shore Tampa Bay area.
Licensed Pool Contractor · CPC1460497 · 15+ Years · 5-Star Rated · Joey Sorrells, President