South Shore Pools
The Story Behind Our Business
Who We Are
What Guides Our Passion for Creating
Breathtaking Outdoor Spaces?
Our Faith
JESUS IS KING.
We love God and serve people through business.
"Do to others as you would like them to do to you." — Luke 6:31
"Faith, hope, love — the greatest is love." — 1 Cor. 13:13
Our staff families worship at Bayside, Waters Church, and the Crossing Church. We support Launchpad through Champions in Christ.
Our Families
Our love for our families and those of our employees is the heartbeat of everything we do. This is why our office hours are M–THURS, so Fridays and weekends can truly be for faith, family, and friends. This deep, personal connection fuels our passion, driving us to pour care, precision, and creativity into every task.
Our Community
We sponsor the Waterset Charter School, Lennard High School Flag Football, and Waterset Under the Lights flag football program. Every effort we make strengthens the bonds and uplifts the place we proudly call home.
Mission
South Shore Pools crafts your exceptional backyard oasis with expert design, construction, and maintenance — delivering top-tier quality, safety, and satisfaction to South Shore families. Transforming backyards. Transforming lives.
Vision
To pioneer innovative, sustainable pool luxury, transforming South Shore backyards into timeless retreats for generations.
Value
Integrity, excellence, and client-first thinking — these guide every pool we install, upgrade, or repair, and every person we meet along the way.
A Message From Our President
CEO's Words
Dear South Shore Families,
I'm Joey — husband, dad, Jesus-follower, and the guy who still gets goosebumps every time a backyard goes from sketch to splash.
We don't just build pools. We craft coastal escapes — places where kids cannonball, marriages recharge, and sunsets feel custom-ordered. Every line, tile, and LED is chosen with the same care I'd give my own yard.
JESUS IS KING here. That means we love God, serve people, and treat your project like it's the only one on the schedule. From the first handshake to the final float, you're family.
Thank you for trusting us with your slice of paradise. Let's make it unforgettable.
In His grip,
Joey Sorrells
President, South Shore Pools
The People Behind The Vision
Our Team
President
Joey Sorrells
Vice President
Ashley Sorrells
Project Coordinator
Lacy Roberts
Project Manager
Wellington Grein
Lead Technician
Alejandro Amezcua
Lead Technician · U.S. Army Retired
Sonny Rodriguez
Commercial Technician
Syrus Pierce
Team Assistant
Hallie Sorrells
Chief Marketing Officer
Keith Marsh
Ready to Begin?
Stop Dreaming,
Start Building
Contact us today to schedule your complimentary on-site design consultation. Serving Apollo Beach, Ruskin, Sun City Center, and the entire South Shore Tampa Bay area.
Licensed Pool Contractor · CPC1460497 · 15+ Years · 5-Star Rated · Joey Sorrells, President