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How to Choose the Right Pool Builder in Ruskin & Apollo Beach FL

Joey Sorrells, President of South Shore Pools & Luxury Outdoors

Joey Sorrells

President, South Shore Pools & Luxury Outdoors · Licensed Pool Contractor CPC1460497

May 19, 2026·2 min read
How to Choose the Right Pool Builder in Ruskin & Apollo Beach FL — South Shore Pools & Luxury Outdoors Apollo Beach FL

Why Choosing the Right Pool Builder Is the Most Important Decision You'll Make

A custom inground pool is a significant investment — typically $65,000 to $200,000+ in the South Shore Tampa Bay area. Get it right, and you have a beautiful, low-maintenance retreat that adds real estate value and joy for decades. Get it wrong, and you're dealing with structural defects, unresponsive contractors, and costly repairs within a few years.

After 15+ years building luxury pools in Ruskin, Apollo Beach, Sun City Center, and across Hillsborough County, here's exactly what to look for — and what to watch out for.

1. Verify Their Florida Pool Contractor License

This is non-negotiable. In Florida, pool contractors must be licensed by the DBPR. A Certified Pool/Spa Contractor (CPC) license means the individual has passed state exams, carries required insurance, and is accountable to Florida law. You can verify any contractor at myfloridalicense.com. South Shore Pools & Luxury Outdoors carries License CPC1460497.

Red flag: Any contractor who can't provide their license number immediately.

2. Ask About Their Crew Structure

Many pool companies hire subcontractors for every phase of the job — meaning inconsistent quality and less accountability. At South Shore Pools, we use our own in-house licensed crews for every phase of construction. When you call with a question, we know exactly what's happening on your job site.

3. Check Reviews — But Read Between the Lines

Look for volume (20+ reviews), recency (last 1–2 years), and specifics. Also check the BBB, Houzz, and NextDoor. Ask for three client references you can call directly.

4. Understand Their Warranty

A reputable pool builder stands behind their work. Ask about workmanship/labor warranty, equipment manufacturer warranties, structural warranty on the shell, and surface/finish warranty. Get everything in writing. Read about our warranty coverage here.

5. Get Multiple Bids — But Don't Choose on Price Alone

We always encourage homeowners to get at least three bids. But a $10,000 cheaper bid often means cheaper materials, a less experienced crew, or missing features. Ask each bidder to specify the pool shell construction method, equipment brands and models, finish material, and whether permits are included.

6. Evaluate Communication and Responsiveness

How quickly does the contractor return your call? A pool build takes 3–6 months. You want a partner who communicates proactively, tells you the truth even when it's not what you hoped to hear, and treats your investment with care.

7. Ask About the Local Permitting Process

Pool construction in Hillsborough County and Manatee County requires permits, inspections, and compliance with local zoning codes. Ask: "Do you pull all required permits?" and "How many pools have you built in this specific county?" We have deep relationships with local inspectors across the South Shore area.

Ready to Talk?

Schedule a no-obligation design consultation with Joey Sorrells or call us at (813) 995-3750.

Joey Sorrells, licensed pool contractor and President of South Shore Pools & Luxury Outdoors, Apollo Beach FL

About the Author

Joey Sorrells

President & Licensed Pool Contractor · CPC1460497 · South Shore Pools & Luxury Outdoors

Joey Sorrells founded South Shore Pools & Luxury Outdoors with one goal: to bring resort-quality outdoor living to South Shore Tampa Bay homeowners. With 15+ years of hands-on experience designing and building custom inground pools, spas, and outdoor kitchens across Apollo Beach, Ruskin, Sun City Center, and the greater Tampa Bay area, Joey leads every project with integrity, craftsmanship, and a genuine love for what he builds.

Luxury pool construction process

Ready to Begin?

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Contact us today to schedule your complimentary on-site design consultation. Serving Apollo Beach, Ruskin, Sun City Center, and the entire South Shore Tampa Bay area.

Licensed Pool Contractor · CPC1460497 · 15+ Years · 5-Star Rated · Joey Sorrells, President

Licensed & Insured · CPC14604975-Star Rated · 73+ Google Reviews15+ Years Serving South Shore Tampa Bay

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